The latest report is that Apple’s iPhone sales figures for the winter holiday quarter will be available for public scrutiny pretty soon. It is yet to be decided whether the iPhone 5C cost Apple a ton of cash in terms of low public demand.
Apple has a reputation to maintain. With the imminent release of its iPhone sales figures for the holiday quarter, its integrity and fame will be on the line. The problems started with its iPhone 5C which was cheaper than the 5S.
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While orders for the 5S soared into the sky, the 5C remained on the shelves. And despite a discount of a hundred bucks on this low cost plastic version, it failed to sell as well as the other one which was for the elites. There are those who predict that the higher sales of the 5S will compensate for the gap between the two versions.
Colin Gillis, an analyst at BGC Financial, said, "We do see fewer positive catalysts for the stock as the company finishes its annual product line refresh," according to Reuters.
Apple is expecting to earn revenue of $34 billion to $37 billion during fiscal fourth-quarter of current year. Apple made this forecast a month ago on basis of strong initial sales of its new iPhones. Apple is also expected to sale 1 million more iPads in the September quarter than previous year's same quarter. 15 million iPads are expected to be sold in this quarter.
The only issue seems to be Apple’s main competitor, Samsung. It is churning out products at an alarming rate thereby giving Apple a case of delirium tremens. Apple can only fend off Samsung’s attack via its iPhone sales.
Meanwhile, an iWatch or iTV would do the job for Apple plummeting shares too. But they still lie in the future. The game is all about innovation and improvisation.
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Apple needs to stick to its roots yet it also has to branch out into unknown territory. The vision its original founders had should be the guiding light since it was a wild wisdom they represented. To get stuck in the rut of just getting by would be the ultimate form of stagnation.