The experimentation and testing period is over. Now Nielsen has arrived on the scene with a spanking new SDK. This device will give Nielsen the ability to gauge the viewing habits of the target audience especially on mobiles and sundry formats. The resultant information is to be employed by Nielsen towards the betterment of its own services.
To follow the user base as they switch channels on their smart phones and portable tablets will aid in the prediction of future trends. While the statistics for this phenomenon are still small, they are definitely growing fast. Nielsen is trying to shift a little from its original strong suit. By opening up to digital firms through its novel SDK it has literally expanded its spectrum.
Megan Clarken, EVP and Global Product Leader at Nielsen, said, “We’ve been working hard to deliver this new SDK and are excited to be able to deliver a single client solution that supports both the linear (TV style) and dynamic (Internet style) ad models. This unified encoding approach for video enables measurement to follow content across screens and ad models."
It is an obvious fact that consumers in this day and time go to other sources for their entertainment besides traditional television. Netflix and YouTube are just two examples of platforms that are being explored by millions and millions of people today. Nielsen has almost started a census-style arrangement of tracking and crunching data in order to benefit from the final fruits of the survey.
The complex process involves the services of Facebook and Twitter. The monitoring and surveillance is ultimately meant to help the consumer base in its daily activities. So from now onwards when viewers watch interesting stuff on their gadgets they ought to keep in mind that they too are being watched.