Spotify has started bringing its 30-seconds shareable music clips to free mobile messaging app Tango. Part of the reason is that the two combine together to form the perfect fit.
Spotify music streaming service is increasing its influence elsewhere. The music service has seen better days so it wants to expand operations. Tango is its current choice in partners. The quick and cool technology offered by the free iOS and Android messaging application is ideal for Spotify’s purpose. Spotify is popular in Sweden. But it wants to reach the US market where Tango happens to have conquered half the nation.
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The Vice President of Spotify recently mentioned that the company’s top priority was unrivaled growth. The losses it has faced in recent times increase its desperate bid for further progress. The Spotify-Tango bond will benefit both equally. The user base of Tango will get a chance at sharing half minute clips of Spotify’s music samples. After being contacted regarding the deal, Spotify revealed only this much that the terms and conditions were confidential.
The integration between Spotify and Tango will most likely work out given half a chance. The craze for lively musical entertainment among the youth of the world attests to this fact. The cooperation will increase Spotify’s consumers too. Currently, they number 24 million which is not a bad figure.
Tango on the other hand has well over 60 million users. But even such a successful company as Tango is way behind Kik or Viber. The main message for now is “Go West”. The US market is the site for the info-wars of the future. And so Spotify has chosen Tango as a sidekick in its quest to better its future prospects.