GoDaddy is going to advertise for the 10th year in a row in the Super Bowl. GoDaddy as purchased two thirty-second spots, one in each half of the game to be broadcast on FOX February 2. At least one of the two spots will feature NASCAR driver Danica Patrick, who has already been in more Super Bowl commercials than any other celebrity.
GoDaddy's marketing has evolved with the company's overall transformation under new CEO Blake Irving, who is committed to maintaining GoDaddy's edge, but in a way that speaks inclusively to the customer base and demonstrates the value the company provides to small businesses and entrepreneurs. "The Super Bowl ad strategy allows us to have fun and be edgy, and demonstrate how we help the little guy kick ass," Irving said. "2014 marks a new era for GoDaddy Super Bowl commercials."
The new Super Bowl spots are being produced by Deutsch New York, the same agency that helped GoDaddy re-launch its brand last September with the "It's Go Time" campaign featuring Jean-Claude Van Damme as the "kick ass" inspiration inside every small business owner.
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