Notorious Super Bowl advertiser GoDaddy announced to not run a risqué Super Bowl ad in 2014. Danica Patrick will still though star in one of the two GoDaddy Super Bowl 2014 ads.
GoDaddy is going to advertise for the 10th year in a row in the Super Bowl. GoDaddy as purchased two thirty-second spots, one in each half of the game to be broadcast on FOX February 2. At least one of the two spots will feature NASCAR driver Danica Patrick, who has already been in more Super Bowl commercials than any other celebrity.
GoDaddy announced today that they will depart from the risqué innuendo. So there will be no models showing skin and no nerd kissing a supermodel like last year.
GoDaddy's marketing has evolved with the company's overall transformation under new CEO Blake Irving, who is committed to maintaining GoDaddy's edge, but in a way that speaks inclusively to the customer base and demonstrates the value the company provides to small businesses and entrepreneurs. "The Super Bowl ad strategy allows us to have fun and be edgy, and demonstrate how we help the little guy kick ass," Irving said. "2014 marks a new era for GoDaddy Super Bowl commercials."
The new Super Bowl spots are being produced by Deutsch New York, the same agency that helped GoDaddy re-launch its brand last September with the "It's Go Time" campaign featuring Jean-Claude Van Damme as the "kick ass" inspiration inside every small business owner.
Super Bowl 2014 will take place in New Jersey on February 2, 2014. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. We will again bring you full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks. Watch all the Super Bowl 2013 Ads.