Nov 1 2013, 8:07am CDT | by Sumayah Aamir
Vevo has revamped its image in a pretty ultramodern way. The new look embraces simplicity instead of the previous complexity. In the past, its design had been creating a lot of confusion and clutter. But all that has been jettisoned in favor of a smooth and simplified platform that is convenient to use.
It has taken inspiration from Facebook for the illustration of its main page. And although not all is working according to plan, things are on their way to a full-scale resolution. The artists’ pages have been renovated too. Life stories, concerts and music videos all get featured on the pop-ups that open with great ease. A big lattice displays all the songs by a singer or band.
SVP of Product & Technology Michael Cerda told TechCrunch, “We wanted to simplify things to get people watching videos right away. As we started thinking about engagement, there’s now a sense of urgency… There’s always something new coming up.”
While the restructuring appears excellent, there are a few snags that have come up. The interruption of songs every time you refer to info about a singer is one such minor annoyance. Browsers will have a better time though as this facility has been literally freed from constraints.
Things have been miniaturized and are also clearer. The intensity shows density in the redesigned efforts at Vevo. It is more interactive to boot. And with the debut of Vevo TV earlier this year, the site is all set and raring to go. The new redesigned pages are available on Vevo beta starting today.
Source: Forbes Real Time
Source: Asia One
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