Microsoft is reportedly planning to spend $405 million on Windows marketing. It is also aiming at the sale of over 16 million tablets this holiday season. Microsoft is focused on its bold and beautiful Windows 8.1. The losses need to be converted into gains.
While the previous year, Microsoft tries its best, the best was not good enough. Currently, though it is concentrating on its Windows 8.1. Over $405 million will get funneled into this project. There are chances that Microsoft just might succeed in its venture.
One third of the colossal sum will be channeled into offers and rewards. And three fourths of the amount will finance marketing and functionality. The objective behind this scheme is to really come out in a big way with the new product and service line. The 16 million tablets will be advertised with all their fancy features on display before worthy clientele.
Microsoft also became partners with Best Buy in an effort to sell its stuff. The sales figures of Microsoft have been somewhat lax in recent years. This has led to apprehension over the future among top heads in the company.
Meanwhile, Windows 8.1 won’t run on all PCs. Selectivity has to be resorted to in the final analysis. A mere 20% of personal computers will support Windows 8.1. These include in their purview: Dell’s Venue 8 Pro tablet, Asus’s T100 transforming tablet and Nokia’s Lumia 2520 tablet. And while the ads in the past worked by vicarious association, this year the ads will display the products themselves. And this time around Microsoft is going to show the world that it can do that!
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