Google has made an official announcement on Friday. Its iGoogle service is closed for good. Google officially announces that "iGoogle was retired on November 1, 2013. The mobile version was retired on July 31, 2012." The reasons behind this retirement of a facility are many. Efforts towards this end were already begun in July of this year. The action almost reminds one of killing an animal that had contracted a deadly contagious disease. A sad but necessary act, as they say.
iGoogle began operations in 2005. It served as an individualized web platform where all sorts of brain detritus got dumped by users. Random stuff was fed into this cyberspace window of opportunity. From quotable quotes to instant messages, you could add to the slowly collecting creative chaos on this site.
The site had a few basic themes in the same manner as Chrome has today. But with the appearance of Google+, iGoogle was bound to die an unnatural death. Google had turned to other stuff and forgotten about this project. Finally, now that we have Google Now, the days of iGoogle are indeed over. The very need for the site had gone out the window and so iGoogle was put out of its misery.
From now onwards it is plain old Google that people will experience. The whole setup has gone back to reality and it may be painful but it is also healthier. Google+ has a user base of 300 million individuals and each one of them is enjoying the experience.