Apple has unveiled its iPad Air and iPad Mini Retina tablets - a lighter, sleeker and faster update of its high-end model, the iPad Generation of tablets.
True to tradition, Apple has chosen to stick to its premium product, premium price strategy, despite other companies like Google and Amazon lowering their product rates.
When questioned about the growing threats from rivals offering consumers top quality products at cheaper rates, Tim Cook CEO of Apple Inc. had an interesting observation to make. "Everyone seems to be making a tablet, even some of the doubters. But regardless of what you might hear or read about how many are bought or sold or activated, iPad is used a lot more."
Going by history, Tim Cook's statement stands tall and cannot be refuted, for the iPad sold 170 million units when it was first launched, a figure four times that of other tablet sales put together. The new products from Apple underlie the company's dominance in the premium electronics market. Apple seems to be on course to disrupt Microsoft, with free updates to its OS X operating system a thorn in the flesh of Microsoft, whose business model works on license fees and upgrade charges.
Reuters had voiced concerns earlier this year about whether or not Apple will be able to deliver the new iPad devices in time for the holiday season. Apple has however been on course and have delivered the gadgets in the run-up to Christmas,adding two new options to folks' shopping lists. Apple will have to compete against Amazon's Kindle Fire and Google's Nexus 7. While Android tablets are cheaper, Apple justifies its price with premium products and an app library that hosts over 375,000 apps, as opposed to a significantly lower figure on Android.
Apple buffs waiting for the ideal Christmas present are in luck with the release of the new iPad Air and Mini Retina products.