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Apprehensions of Showrooming Allayed by Best Buy

Nov 4 2013, 7:38am CST | by , in News | Technology News

Apprehensions of Showrooming Allayed by Best Buy
Image Credit: MarketSqueeze

Price matching is going to become a trend soon as many retailers promote it. Best Buy seems to have allayed any apprehensions among the outside crowd regarding showrooming. In fact, the giant hardware store is ready to lend its space for usage as showrooms.

Thanksgiving is coming up on November 28th and so Best Buy is at it again. Its showrooms have been displayed to rapt audiences in television commercials. The customers can visit the showrooms and later on purchase their favorite products online at a discount. Best Buy had its time of troubles. 

But that crucial phase is all over now. Last year, the lack of an online presence sent its stocks into a downward spiral. But it has recovered from that vital deficiency and so now the profits are soaring. With the arrival of new CEO, Hubert Joly, Best Buy has converted showrooming into a whole new phenomenon. More interested onlookers are being converted into enthusiastic consumers. 

Just a year ago, there were rumors rife that showrooming would be the final nail in Best Buy’s coffin. But that has proved to be a load of nonsense. Best Buy has proved once and for all that there was nothing to fear but fear itself. 

Moreover, Best Buy seems to have tamed the term and used it to its advantage. The CEO has been outspoken in his endorsement of showrooming. He says it is the love of his life. And the fact that the shoppers feel comfortable with Best Buy’s special deals and discount offers only goes to boost the company’s image. It has literally co-opted showrooming. And it shows!

Source: WSJ


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