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T-Mobile Requires $20/Month from New Customers for No-Money-Down Free Data iPad Plan

The $10 fee on no-cost tablet data was declared to be an executional mistake by the T-Mobile CEO, John Legere. New customers have to pay $20 per month to take no-money-down tablet deal with free data offer.

Nov 4 2013, 10:29am CST | by

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T-Mobile Requires $20/Month from New Customers for No-Money-Down iPad Plan

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T-Mobile Requires $20/Month from New Customers for No-Money-Down Free Data iPad Plan

The saying “That was then and this is now” holds true in case of T-Mobile. Its earlier scheme of lending 200 Megabytes of data on a monthly basis to those in possession of tablets has floundered. The rate was to have been $10 per package. But that was scrapped after the CEO went ahead and let it be known on his Twitter account that it was for free. He has apologized for what he calls an executional error on the part of the company.

The workers at T-Mobile are busy correcting the glitch in the system that caused such a big mistake. As CEO John Legere said, "We're working around the clock to get this fixed." And all those who had to pay the amount needlessly are being reimbursed.

T-Mobile clarified to CNET that "new customers who want to take advantage of T-Mobile's no-money-down plan are required to sign up for a $20-a-month plan. Unlike the On Demand plan, which was simply a fee for staying on T-Mobile's network, the $20 plan does provide for an additional 500MB of data at its 4G LTE speed. The 200MB of data is free, but doesn't kick in until after you sign up."

The level of bafflement and chaos this singular mistake has spread among the user base of T-Mobile can never be assuaged though. To say one thing and then do an about face and do another thing reeks of bad marketing and the worst advertising. You lose credibility when you make such blunders. And T-Mobile is not an ordinary run-of-the-mill carrier. It is a giant in its own right. For it to bamboozle its customers spells out economic suicide. The firm will have to be extra careful in the future regarding such a silly faux pas.

However, T-Mobile is not asking any amount from existing customers. The customers, who are already on a plan, can access 200MB of free data without any more deal sign up. But new customers have to pay full iPad Air or other tablet price in order to access this free 200MB data signing up for additional plans or they have to bring in their T-Mobile-compatible tablets. If you do not want to pay full amount for taking free data, you have to take both free data plan and $20 monthly installment model. Sherrard said, "We still think it's an incredible offer. As we go forward, we'll work on the execution issues."


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Update: 11

Why is iPhone so destructible?

Source: BetaNews

It's the question I keep asking, wondering whether to blame the device or my daughter. Last night, she texted: "My screen cracked again. I'm so sorry". That's the third shattered iPhone 5s since May; two 5ers busted before that. Clearly, she's fumble fingers, but something just doesn't seem right. The college student sticks the damn device in a protective case. Did Apple put pretty desig ...
Source: BetaNews   Full article at: BetaNews 13 hours ago


Update: 10

REVIEW: LG's New G3 May Be The Best Giant Screen Phone Yet, But There's Still One Problem

Source: The Business Insider

Samsung may be the most popular smartphone maker in the world, but other handset vendors are upping their game to claim that spot — namely LG. With its roomy high-resolution display and sleek design, LG's new G3 flagship certainly has a lot to offer. But that doesn’t mean it’s perfect. LG is still trying to push its signature rear key design, which places the power and volume buttons on the back of th ...
Source: The Business Insider   Full article at: The Business Insider 16 hours ago, 4:50pm CDT

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Update: 9

SiriusXM and Rhapsody Subscriptions Climb…

Source: Digital Music News

Streaming subscription services continue to grow, but the business model behind many of these services is questionable at best. Pandora’s number of active users is up 7.5 percent from last year, but they lost $11,700,000 in the second quarter of 2014. What about the competition? A couple subscription services have just released some key numbers. Rhapsody International has announced that Rhapsody and Napster have over two million subscribers. This number also includes unRadio subscribers. unRadi ...
Source: Digital Music News   Full article at: Digital Music News 16 hours ago, 4:39pm CDT

Update: 7

Rhapsody International nabs two million premum service subscribers

Source: MacNN

Rhapsody International announced today that it hit a significant milestone for its business. The company announced that it reached two million subscribers for its premium services, including Rhapsody, Napster and the joint venture with T-Mobile called unRadio. On the success of unRadio, the company stated plans to extend the service to other parts ...
Source: MacNN   Full article at: MacNN 18 hours ago, 2:47pm CDT

Update: 6

Tech Talk Tuesday: T-Mobile Set To Crush Sprint, AT&T & Verizon

Source: WPEG-Power 98 Charlotte

We all know T-Mobile has been trying to raise the bar to compete with other carriers, but they might just crack the bank with their latest move. Sprint’s “Framily” plan which is currently $160 per month for 4 lines with 4GB of total data(1GB per phone), was considered to be 1 of the most affordable plans until today. T-Mo’s plan is set to be $100 per month for 4 lines with 10 GB of total data(2.5GB per phone), & no overage fees. Verizon & AT&T will also have to bow down to T-Mobile’s ...
Source: WPEG-Power 98 Charlotte   Full article at: WPEG-Power 98 Charlotte 1 day ago, 9:32am CDT

Update: 5

Microsoft offers affordable Nokia Lumia 635 and Fitbit Flex bundle

Source: BetaNews

Now that Windows Phone 8.1 has scored a huge win by receiving support for Fitbit wearables, Microsoft is giving prospective Nokia Lumia 635 buyers the option to purchase a bundle that also includes a Fitbit Flex activity tracker. The bundle, that starts at $148.95, is good for both the AT&T and T-Mobile versions of Lumia 635, that cost $99 and $129, respectively, on Microsoft Store when purchased indi ...
Source: BetaNews   Full article at: BetaNews 1 day ago, 6:52am CDT

Update: 4

Rhapsody hits 2 million paid members

Source: CNet

The pioneer in subscription streaming music hits a subscriber milestone six weeks after teaming up with T-Mobile on a discounted service, a model Rhap ...
Source: CNet   Full article at: CNet 1 day ago, 11:01pm CDT

Update: 3

Rhapsody hits 2 million paid members

Source: Car Craft

The pioneer in subscription streaming music hits a subscriber milestone six weeks after teaming up with T-Mobile on a discounted service, a model Rhapso ...
Source: Car Craft   Full article at: Car Craft 1 day ago, 11:01pm CDT

Update: 2

The FTC is expanding the war on bogus cell phone charges

Source: The Washington Post

Not content with suing T-Mobile over its earlier practice of allegedly charging consumers for third-party services they didn't ask for, the Federal Trade Commission is broadening its campaign against "mobile crammi ...
Source: The Washington Post   Full article at: The Washington Post 1 day ago, 3:59pm CDT

Update: 1

F.T.C. Publishes Steps for Mobile Industry to Prevent Overbilling

Source: New York Times Bits

In the midst of a lawsuit against T-Mobile for overbilling, the F.T.C. on Monday published a list of best practices for companies to protect consumers from being overchar ...
Source: New York Times Bits   Full article at: New York Times Bits 1 day ago, 3:23pm CDT

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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