Google has today honored the genius industrial designer, Raymond Loewy by displaying a doodle of his steam locomotive on his 120th birthday. The man was way ahead of his time.
Raymond Loewy was the mind behind among other things: the classic coca cola bottle, the S1 steam locomotive and the yellow scallop Shell insignia. He furthermore was responsible for such illustrious designs as the Lucky Strike cigarette pack and the muscle car known as the Studebaker. He was called the "father of industrial design" by his fans. He was born in Paris, France in 1893. But he leave France after getting his engineering degree from the Université de Paris and École de Laneau. He migrated to thr US in 1919.
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Of Jewish origin, Raymond Loewy was a master of the art of form and function. The Exxon, Trans World Airlines and grasshopper green British Petroleum logos were this unique man’s creations too. He was called the “Father of Industrial Design” by his admirers. And there were many who held Loewy in high esteem. Raymond’s provenance was France from where he shifted to the United States later on. And the rest as they say is history.
Loewy was a very versatile man. He worked for a number of stores including Saks Fifth Avenue and Macy’s. His superior intellect lent itself to such notable magazines as Vogue, Harper’s Bazaar and Vanity Fair. This gentleman was a dynamo alright.
He especially helped out in the complex design process of the Avanti. Whether it was cars or refrigerators, Loewy’s marks were everywhere. Nothing succeeds like success and Loewy was a wildly successful man. By the time he reached his 80s he decided that he needed a break. So he retired to his mansion in France. Raymond Loewy died in 1986 having lived a very productive life. He was 92 years of age at his demise.
Source: The Guardian