The uncarrier scheme started by T-Mobile has really benefited it beyond belief. Its third quarter financial report speaks for itself. T-Mobile has added a million new customers to its network’s roster.
T-Mobiles fate is rosy indeed. Its Q3 financial results lend support to this thesis. And the success it has seen is growing apace. Put today’s state side by side with the previous year’s report and there is a huge chasm between the two. Back then almost half a million postpaid clientele had been lost. This time around more than half a million have been taken on board leading to exponential growth figures.
Besides, it is the postpaid customers who are of crucial importance to T-Mobile as a viable firm. Average revenue per user underwent a raised status from $42.78 to $52.20. The entry of MetroPCS within T-Mobile’s fold has stirred up things as well.
T-Mobile President and CEO, John Legere said, “T-Mobile’s Un-carrier approach is resonating with consumers. We added more than 1 million customers and led the industry with 643,000 branded postpaid phone additions because we are fixing the things that drive customers crazy. Part of our customer momentum comes from the MetroPCS acquisition. With MetroPCS we are making great progress, including the planned additional expansion of the MetroPCS brand into another 15 additional markets by November 21. Our momentum is great and we have confidence that we can continue to deliver sustainable and profitable growth.”
While the former two quarters were times of loss for T-Mobile, now with its Uncarrier tactics, it has become a potential leader in its field. The growth rate is going on in its path slowly and steadily. If this trend stays in fashion, T-Mobile will be thanking its stars soon.
A 50% increase in customers has also swelled the ranks of T-mobile’s valued assets. Things couldn’t be better for the carrier that can do it all with panache and perfection. But it must guard against resting on its laurels since this is just half the distance covered. The rest of the way to the finish line will be twice as difficult.