Maybe Amazon isn't out to put small bookstores out of business after all
For a long time many independent bookstore owners believed Amazon was out to put them out of business. The problem for many independent bookstore owners was that Amazon was able to sell books for less money than they could and didn't charge sales tax in many instances meaning many customers bought online rather than in their local bookstore. Amazon has announced a new plan that allows independent bookstores to earn a little money from Kindle digital book purchases.
Amazon's new plan will allow independent bookstores to sell Kindle digital readers and earn 10% for every future Kindle books sold on that reader. The plan spans the first two years after the customer buys the device.
“We believe that retailers, online or offline, small or large, should be striving to offer customers what they want—and many customers want to read both digital and print books,” said Russ Grandinetti, Vice President, Amazon Kindle. “For many years, bookstores have successfully sold print books on Amazon—now Amazon Source extends this opportunity to digital. With Amazon Source, customers don’t have to choose between e-books and their favorite neighborhood bookstore—they can have both.”
The Bookseller Program plan also allows independent bookstores to receive a discount when purchasing Kindle devices and accessories from Amazon and receive the 10% of future sales on each device. The standard General Retail Program remains giving sellers a bigger discount off devices purchased but not offering any money on books sold in the future.