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Tesla Fires in Model S Damage Company Image

Nov 8 2013, 4:27am CST | by

A series of blazing events which included Tesla’s Model S vehicles catching fire may damage the image of the company. Tesla Model S caught fire 3 times in 6 weeks which could provoke federal inquiry. These safety hazards have also caused Tesla’s stocks in the market to take a plunge.

Tesla Fires in Model S Damage Company Image
Photo Credit: Getty Images
 
 

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Tesla Fires in Model S Damage Company Image

Another day and another fire got ignited in Tesla’s luxurious roadworthy Model S.  It seems the bad luck has turned into a nightmare of sorts for Elon Musk, CEO of Tesla Motors. This is the third such incident of a Model S catching fire due to friction with debris on the road. The NHTSA has decided enough is enough. It is funding an inquiry into the matter. Lives and property are at stake here. 

One accident occurred in Mexico, while the other two happened in Tennessee and Washington respectively. The authorities took little notice of the mishaps in the beginning, and even showed a certain degree of tolerance. But the frequency of similar incidents has roused their ire. 

The fact that the name “Tesla” which is famous has appeared linked with the word “fire” in many newspapers is cause for worry. Not only does this cause grievous harm to the reputation of a clean and green organization, but it means it can’t be trusted with citizens’ lives. 

Nobody wants to endanger their lives for the sake of a sports vehicle worth $100,000. Several other vehicles by sundry companies have also faced similar issues in the past. And since the Model S was recently awarded five stars for secure status by the NHTSA, the fires come as somewhat of a terrible shock. This was something which was least expected by both the producers and the consumers

Source: Wired

 

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

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