Home Depot found itself in a Twitter shit storm after a racist tweet posted by their social media agency. Home Depot apologized for the incident and fired the agency.
To raise awareness on social networks companies try to be controversial, funny and outrageous. Sometimes this goes to far and things get offensive. The latest case that caused a social media shit storm was a post of an image on the Home Depot Twitter account. The photo showed to African Americans and a guy in a gorilla mask. The tweet asked: Which drummer is not like the others?
Home Depot has pretty quickly deleted the tweet, but it got already copied a ton of times and circulates Twitter. Home Depot tweeted an apology and said that the retailer has terminated the agency and the individual who posted it. See the tweet below.
Home Depot has right now a big appliances sale going on. The retailer says that you get Black Friday prices now. Shop the deals now on Home Depot.
We have zero tolerance for anything so stupid and offensive. Deeply sorry. We terminated agency and individual who posted it.— The Home Depot (@HomeDepot) November 7, 2013