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Home Depot Apology was Necessary after Racist Tweet

Nov 9 2013, 3:54am CST | by , in News | Technology News

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Home Depot Apology was Necessary after Racist Tweet
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Home Depot found itself in a Twitter shit storm after a racist tweet posted by their social media agency. Home Depot apologized for the incident and fired the agency.

To raise awareness on social networks companies try to be controversial, funny and outrageous. Sometimes this goes to far and things get offensive. The latest case that caused a social media shit storm was a post of an image on the Home Depot Twitter account. The photo showed to African Americans and a guy in a gorilla mask. The tweet asked: Which drummer is not like the others? 

Home Depot has pretty quickly deleted the tweet, but it got already copied a ton of times and circulates Twitter. Home Depot tweeted an apology and said that the retailer has terminated the agency and the individual who posted it. See the tweet below.

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