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Home Depot Apology was Necessary after Racist Tweet

Home Depot found itself in a Twitter shit storm after a racist tweet posted by their social media agency. Home Depot apologized for the incident and fired the agency.

Nov 9 2013, 3:54am CST | by

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Home Depot Apology was Necessary after Racist Tweet
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Home Depot Apology was Necessary after Racist Tweet

To raise awareness on social networks companies try to be controversial, funny and outrageous. Sometimes this goes to far and things get offensive. The latest case that caused a social media shit storm was a post of an image on the Home Depot Twitter account. The photo showed to African Americans and a guy in a gorilla mask. The tweet asked: Which drummer is not like the others? 

Home Depot has pretty quickly deleted the tweet, but it got already copied a ton of times and circulates Twitter. Home Depot tweeted an apology and said that the retailer has terminated the agency and the individual who posted it. See the tweet below.

Home Depot has right now a big appliances sale going on. The retailer says that you get Black Friday prices now. Shop the deals now on Home Depot.

 

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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