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Google Loses 23M iPhone Users in the US to Apple Maps

Nov 11 2013, 10:36am CST | by , in News | Apple

Google Loses 23M iPhone Users in the US to Apple Maps

Google loses huge numbers of users for Maps application

When Apple launched its own maps for the iPhone, the app was famously horrible to start with. The misstep by Apple is described as a PR disaster. Apple went so far as to recommend to iPhone users that they use someone else's apps. Despite the early missteps by Apple, it has done some serious damage to the popularity of Google Maps.

The Guardian weports that now that Apple maps it turned out to be popular with the iPhone or iPad users Google has taken a beating in app popularity. Google has reportedly lost about 23 million mobile users in the US as a result of the change. One of the major reasons that Apple decided to launch its own maps rather than rely on Google was because Google refused to give Apple users access to voice driven turn-by-turn maps navigation.

At its peak popularity in September of 2012, Google Maps had 81 million users according to ComScore. Now year after Apple Maps has been available Apple boasts 35 million users. Google Maps has 58.7 million users across both the iPhone and Android platform.

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