The celebrity battle is the one big clash that contentiously strengthens Facebook and Twitter rivalry. However, Facebook is working on a new tool to capitalize.
Both Twitter and Facebook wants to have more celebrities on their network. The celebrity battle is the major clash between these two rivals. This is that one main area that rapidly grows number of users for both. Both companies are working hard to connect advertisers with mobile users to earn more revenue. Their rivalry also pushes these to hire the best talent of Silicon Valley. Both are working to increase international revenues. Media partners and celebrities play the main role in all this.
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Famous stars like Lady Gaga, Katy Perry, and Justin Bieber have a huge fan list on both micro-blogging sites. But it appears that these popular names have more Facebook likes than Twitter followers. And Facebook wants more now. It wants to win the on-going celebrity battle against Twitter.
Facebook has a new plan to capitalize the celebrity area. The social giant is working to add a new feature that will make it very easy for the celebrities to chat online with their followers. A person in knowledge of the matter told Bloomberg about this new tool. But he wants to remain unidentified as the feature is not announced yet.
Justin Osofsky, vice president of media partnerships and global operations at Menlo Park, California-based Facebook, said, “This is an area of strategic importance to us. We’ve been building our partnerships team in Los Angeles and globally to better work with celebrities and media partners and simultaneously investing in products that better surface the conversation.”
But Osofsky didn’t tell about any specific products on which Facebook is currently working. In a push to earn more revenue, Facebook currently adds more than 10 partners in its team and this addition will continue.
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On the other hand, Twitter spokeswoman Rachael Horwitz refused to comment on it. Twitter just said, “We compete against many companies to attract and engage users, including companies which have greater financial resources and substantially larger user bases.”