Apple has delayed its plans for Apple TV again. This is because the decision to make a wearable device (iWatch) has been taken instead. And it is expected to come by the second half of next year.
The rumors concerning Apple’s TV project were just that. Rumors. Meanwhile, full scale ambitions for a wearable device in the shape of an iWatch are underway. The main problem with the TV was as usual the content. Apple wants to disseminate more software and content via its hardware. Take the iPod and iTunes. Were they not able to deliver songs and albums, they would not have been that popular in the first place.
Likewise is the case with iPads and iPhones. While they are profitable ventures, that is because they sell in astronomical numbers. If Apple wanted a TV, it would need to have huge sales figures. And there would have to be something unique about it. Finally, built-in obsolescence would be a feature too.
It is the final feature that is a hard nut to crack. Normally TV replacements take 7 to 8 years to occur. But in case of Apple’s goods, it is 2 to 3 years that is the average time for change. And moreover people only buy a single TV for their home environment. Apple probably will not be able to handle the responsibilities that go with a TV. For Apple to be successful in its television endeavors, it would need something like a pay TV.
YouTube, Hulu and Netflix are the clear choices for consumers worldwide especially as they connect to Apple TV, Roku and Google Chromecast. In fact, the current Apple TV box is the greatest hurdle in the way of a smart TV. An iWatch is more likely to come out of the Apple mill than a TV for now.
Source: NPD DisplaySearch