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Jean-Claude Van Damme Volvo Split Stunt is Real

The Volvo Truck Ad staring Jean-Claude Van Damme is officially viral with over 6 million views in 24 hours. Legendary Jean-Claude Van Damme is really back. Volvo says that this video is real and provides some more evidence that this is not computer animation. It shows Van Damme make a split between two reversing trucks. Watch below.

Nov 15 2013, 2:35am CST | by

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Jean-Claude Van Damme Volvo Split Stunt is Real
 
 

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Jean-Claude Van Damme Volvo Split Stunt is Real

Jean-Claude Van Damme is a martial arts star from the 80s (Blood Sport, etc.). I loved him back then and I still love him today. His signature skill is the total horizontal split. A new Volvo Trucks Ad shows Jean-Claude Van Damme carry out his famous split between two reversing trucks. 

Volvo says that this is a live test that was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering. It is a world first technology that makes the new Volvo FM easier to drive. Volvo has posted some tidbits about the shoot making it more plausible that this is a real stunt. Volvo revealed that they attached small platforms behind the mirrors for Van Damme to stand on. Van Damme is 53 and apparently he can still do his signature split. Volvo also said that they had the usual safety measures in place like in an action movie production. This safety ropes are not visible in the ad. Watch the Van Damme Volvo ad below.

Via Paste Magazine .

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Update: 9

7 Things We Hate About Belgium

Source: Mother Jones

DOUNIAMAG-AUSTRIA-ART-CULTURE-CLOUDS-LEOPOLD-MUSEUM
Our glorious fighting boys of the US Men's Soccer team are playing Belgium today in their first elimination match of the World Cup. We want the US team to win. You should too! Here are some of the things we hate most about Belgium. 1. King Leopold II This guy! He oversaw one of the cruelest regimes in history in the Congo. His regime was responsible for 10 million Congolese deaths. If there is a hell, King Leopold is burning in i ...
Source: Mother Jones   Full article at: Mother Jones Jul 1 2014, 3:19pm CDT
 


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Update: 8

US vs. Belgium in World Cup: There’s no room for error now

Source: WPIX.com

USA Press Conference - 2014 FIFA World Cup Brazil
(CNN) – OK, so the U.S. lost to Germany, but still squeezed through to the next round. No shame in that. But nothing to be too proud of either. But the game today? This is do or die. This is one and done. This is all or nothing. This is whatever cliche you can think of to rabble rouse your team spirit. If the U.S.-Germany match was a battle of David and Goliath, this afternoon’s encounter is David and the Dark Horse. And Belgium ain’t no one trick pony. The game’s at ...
Source: WPIX.com   Full article at: WPIX.com Jul 1 2014, 9:17am CDT
 

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Update: 7

Five things to help you hate Belgium for a day

Source: SBNation

Villagers Perform Grebeg  Ritual To Ward Off Evil Spirits
Belgium is a wonderful country that invented glorious things, like great beer and waffles and fries. TODAY, WE HATE THEM. For my entire life, I have harbored no ill will towards Belgium. However, today, America plays Belgium, and thus I am firm in my belief that they are the worst country, not only of the 200 or so currently existing on the Earth, but of all countries ever to have existed, on this planet and any others. The main reason is soccer. But here are several o ...
Source: SBNation   Full article at: SBNation Jul 1 2014, 8:15am CDT
 

Update: 5

These Were The Best Ads In The World This Year

Source: The Business Insider

Harvey Nichols Presentation Of #BEENTRILL# Designer Collaboration During London Collections:Men
The Cannes Lions festival the advertising industry's biggest awards show. Winning at Cannes tells the world that your ads are creative and cutting-edge, as well as effective. Categories range from Branded Content & Entertainment to Radio, PR, and Film. Each category names a Grand Prix winner, the top prize, followed by Gold, Silver, and Bronze winners.  All of the following ads and campaigns won Grand Prix awards, the top honor at the festival, in their respec ...
Source: The Business Insider   Full article at: The Business Insider Jun 23 2014, 11:51am CDT
 

Update: 4

Adam&eveDDB Finishes With 4 Grand Prix for Harvey Nichols, Adding Integrated and Film

Source: AdWeek

Harvey Nichols Presentation Of #BEENTRILL# Designer Collaboration During London Collections:Men
CANNES, France—Doing good things for others has been a major theme at Cannes Lions this year. Ironically, though, the festival's single biggest winner did precisely the opposite. It comically celebrated selfishness. adam&eveDDB picked up an Integrated Grand Prix and a Film Grand Prix here tonight for Harvey Nichols' "Sorry, I Spent It on Myself," the darkly amusing 2013 holiday campaign that advertised cheap gifts you could bu ...
Source: AdWeek   Full article at: AdWeek Jun 21 2014, 2:30pm CDT
 

Update: 3

Undivided Attention: How 'Epic Split' Became the Buzziest Ad at Cannes

Source: AdWeek

It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly drones along in the background. The Forsman & Bodenfors team in Cannes, France Photo: Alfred Maskeroni But "Epic Split," the viral masterwork from Volvo Trucks and agency Forsman & Bodenfors, is far more than the sum of its parts. It's a testament to boldness, blue-sky c ...
Source: AdWeek   Full article at: AdWeek Jun 16 2014, 11:07am CDT
 

Update: 2

The Brand World's Best Ideas: 12 Campaigns That Will Win At Cannes 2014

Source: Fast Company

Cast member Jean-Claude Van Damme arrive
From personally motivated, world-changing ideas to a big boring brand that thrilled the Internet--these are the frontrunners for glory at the big Cannes adfest this month.Jean-Claude Van Damme may or may not have rang in 2013 with a toast and the solemn vow: "My splayed legs and I WILL front the brand world's biggest video this year!" But damn if the Muscles from Brussels didn't do exactly that, starring in "Epic Split," ...
Source: Fast Company   Full article at: Fast Company Jun 11 2014, 9:47pm CDT
 

Update: 1

Tomas Plekanec Called For Embellishment, Kicks Off #Plekanecing Movement On Twitter

Source: CBS Boston

Tomas Plekanec of the Czech Republic (R)
BOSTON (CBS) — Stop the presses, take a deep breath and find yourself a seat. It has finally happened. The Montreal Canadiens have been penalized for embellishment. It took a while — the 16th postseason game, to be exact — but it has finally been called. Embellishment. Two minutes, by yourself you know, and you feel shame. The call on Tuesday night was on Tomas Plekanec, the Czech forward who embarrassed the officiating crew on Sunday night by snapping his head back in ...
Source: CBS Boston   Full article at: CBS Boston May 28 2014, 10:37am CDT
 

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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