Amazon's on-demand streaming service, LOVEFiLM Instant, is already available for Apple's iPads in the UK. But Amazon's on-demand streaming service, LOVEFiLM Instant, is already available for Apple's iPads in the UK. But after 2 years of launching the iPad app, Amazon has now launched its new Lovefilm Instant app for the UK's iPhone and iPod touch devices too. Now Apple users in UK can watch Lovefilm instant streaming content directly on their devices.
The Amazon's Lovefilm iPhone and iPod touch app will also support AirPlay, Watchlist and IMDb integration. AirPlay feature will allow users to do wireless streaming on their TV using Apple TV. Customers can also add films and TV show to their Watchlist and can watch it later on a big screen. IMDB integration in LOVEFiLM Instant app will give users access to IMDB database. They can get all required info of any of their favorite actor or director, star ratings, and also about any movie or TV show.
Simon Morris, chief marketing officer of Lovefilm, said, "Launching the state of the art Lovefilm Instant application on the iPhone and iPod touch is very exciting for us and great news for our members. Not only does it make our market-leading catalogue of film and TV series more portable and accessible than ever before, but with AirPlay support viewers can also benefit from the big screen experience."
But Amazon expands its Lovefilm service slowly. On the other hand, rival Netflix expands very quickly in the UK. But Lovefilm is being regarded as much stronger than Netflix in terms of its movie library. And the instant streaming service is working hard to get more content for the UK. However, Lovefilm Android app is still missing. And Amazon has to launch it soon as the most recent streaming contender, Wuaki.tv, has launched its Android app.