Nov 15 2013, 8:27am CST | by Sumayah Aamir
The PlantBottle Technology that was part and parcel of the Coca Cola Company’s strategy of going green is now also being used in Ford Motors’ latest hybrid cars. Take the case of the Ford Fusion Energi. Its entire interior, including covers of seat cushions, seat backs, head restraints, door panel inserts and headliners, is composed of a fabric made from a substance known as PET.
PET stands for polyethylene terephthalate. Over 30% of this is plant-based. Everything from the cushions to the covers and head rests are made of this substance. And the good thing is that it is recyclable. This hybrid car will get showcased at the Los Angeles Auto Show later on in November.
The two giant companies collaborated on this project. The innovations were all about sustainable development. To benefit the planet as well as those who live on it was the goal. The usage of plants was in a way similar to the manufacture of ethanol from corn crops. Soybeans went into the physical structure of the foam in the seats. The car will indeed be a fusion between Nature and culture.
Meanwhile, the Coca Cola Company’s PET bottle distribution began in 2009. It has spread to over 28 countries worldwide. There are pockets of discontent. This is because many of the farming fields are being employed for raising crops that will be used in this hybrid car of the First World. The argument goes that they could be better used for food production to fill hungry mouths in the Third World.
Scott Vitters, GM of PlantBottle packaging platform, Coca-Cola Company , said, "This collaboration with Ford demonstrates that PlantBottle Technology can be applied anywhere PET plastic is traditionally used, but with a lighter footprint on the planet. We are pleased to share this technology with Ford, and look forward to continuing to expand the application of PlantBottle Technology."
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