Apple’s top marketing boss, Phil Schiller has said that Samsung is responsible for damaging Apple’s brand. While appearing in a retrial, he made some very concise statements regarding Samsung’s role in weakening Apple’s reputation.
Phil Schiller, the marketing guru at Apple Incorporated has spoken out against Samsung at a retrial. It was a case of Apple versus Samsung and Schiller was the last one at the witness stand from Apple’s side. He vociferously blamed Samsung for copyright infringement and lowering Apple’s image in the global market.
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He said about the Galaxy S smart phone that it looked exactly like an iPhone. That was straightforward enough for starters. He also said that this copycat behavior weakened Apple’s image in the eyes of consumers worldwide.
A while back a jury had awarded Apple $1.05 billion in damages from Samsung. But a retrial was forced to occur and $450 million were to be decided upon again. It is Apple’s contention that at least $380 million are its birthright. Samsung meanwhile has only agreed to pay $52 million.
During the question and answer session on Friday, Schiller’s ways were very honest and to the point. The man left no stone unturned in taking Apple’s side. There were issues of big conglomerates copying each other’s products.
Then the question of no one having a monopoly over good design and functionality was raised too. Schiller was almost brusque in his no-nonsense approach. He declared that Samsung had deliberately tarnished Apple’s image in the global arena.