Occasionally there are things that come along and solve many issues at one and the same time. Take the case of Salesforce.com. It has introduced its Salesforce1, a a revolutionary CRM platform to directly connect third-party apps and services with customers and developers.
Salesforce1 happens to be a new CRM platform developed by Salesforce.com. It will be a forum for the developer community, emancipated software distributors and clientele. Applications and third party services such as Dropbox, Evernote and LinkedIn can be linked together via this potent and powerful tool.
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The connection of everything to everything else through APIs is what Salesforce1 is all about. In a way, it is a giant leap forward since the field is still in its nascent stages. Marketing and sales have not been the focus of the electronic revolution. Salesforce.com is really concentrating on the Internet of Things.
It is essentially customers and not consumers that form the prime component of Salesforce1 efforts. There is a subtle difference between the two. A customer is a person who has made a decision to buy something with full awareness and is ready to make the transaction.
A consumer meanwhile is merely interested in a shallow manner and may move on to other items or even abandon the transaction. While consumers are not to be ignored altogether, it is the customers that are the really important group. Scratch beneath the marketing spiel and you will find four types of customers: developers, ISVs, administrators and end users.
Although the market lies open with billions of products and service for customers who are connected on this platform, it is analytics where things are lacking. But they are working on it. And many tech celebrities will appear on the Salesforce1 Dreamforce show. These include Yahoo CEO, Marissa Mayer and the Indian author, Deepak Chopra.
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