Nov 20 2013, 7:09am CST | by Sumayah Aamir
The Xbox 360 controller, as it exists in the present day and time, is quite a cool gizmo. Not only is it highly convenient but quite functional as well. Whether it is giving soccer balls the boot, attacking a ninja, racing a car to the finish line or shooting the living dead; the controller was the epitome of perfection. If something is working fine, why change it? It is sound reasoning.
However, the new version which is about to come out may not reveal much from its outer appearance, yet it conceals quite a few surprises. Microsoft went from a conservative approach of don’t-touch-the-device to add-many-features instead. An input of over a hundred million dollars was made into some painstaking research that went into modernizing this gadget.
For starters, the new controller includes in its makeup a device that releases fragrances time to time to match the scenery on screen. Microsoft didn’t want to become obsolescent. It wanted to continue to innovate. Since there was always room for improvement at the top, a whole lot of tweaking took place. Zulfi Alam, the GM of Xbox spoke of how plans for redesigning had begun a long time ago.
He said, “When we started this program, I went and said, ‘Hey, we need to think about redesigning the Xbox 360 controller.’ The reaction was vociferously negative. ‘Are you guys crazy? This is the best-in-class controller. People love this.’”
The geniuses at Microsoft decided to learn from the enemy. The competitors were closely observed to see what they were doing right. The ideal size and high quality of the device were taken into consideration too. After hundreds of thousands of bouts of experimentation, Zulfi Alam and his team are ready to come out with something amazing indeed. Microsft spent more than $100 million to build Xbox One smell-o-vision controller. The efforts will hopefully pay in the end.
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