Comcast Xfinity TV Store is now available for Xfinity On-Demand customers in the United States. They can finally buy their favorite TV shows and movies on their television sets or online. The buyers will be the sole owners of the content. They can stream the content as many times as they wish on their televisions, personal computers or wireless devices.
Comcast has already launched an Xfinity On-Demand Purchases app for iOS and Android devices. Hence, the users can purchase stuff via this app and can take their favorite movies and TV shows along with them anywhere they like. And users do not need an Internet connection all the time to watch the downloaded movies and TV shows.
According to Comcast, "Now you can buy titles your family will love with Xfinity On-Demand. You may purchase as many titles on your TV or online as you want to weeks before they are available on DVD or for rental purposes. Then you may watch them on your favorite devices as often as you want to."
The pricing and content available on Comcast Xfinity TV Store is almost the same as that of other digital stores like Amazon VOD, iTunes and Vudu. But it gives users another additional feature which the others do not possess. This service will work with the users’ current cable TV set-top boxes. Like Verizon's Flex View, it will allow only TV viewing.
If the customer wants to leave Comcast, what will happen to his or her purchases? The bought content will still work. But to continue the accessibility, customers will have to complete the account transfer within a 60 days time period.