Cyber Monday is growing in importance for retailers every year with big growth numbers. Adobe predicts that Cyber Monday 2013 will grow 15% compared to last year.
It is expected that Cyber Monday 2013 will be beating the sales volume of last year's Cyber Monday. Adobe predicts that Cyber Monday 2013 will grow by 15% compared to last year reaching $2.27 billion in sale. This would also make Cyber Monday the biggest online sales day of the year.
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The forecast is based on the analysis of nearly half a trillion visits to more than 2000 retail websites over the last seven years. In addition, 72% of online sales from the top 500 U.S. retailers* are generated by companies using Adobe Analytics, a key component of Adobe Marketing Cloud. The large market share made it possible for Adobe to successfully predict spending within one percent in 2012, one of the most accurate forecasts of its kind in the industry.
“Thanksgiving Day, Black Friday and Cyber Monday will all enjoy record online sales,” said Brad Rencher, senior vice president, Digital Marketing Business, Adobe. “Thanksgiving Day sales are projected to surpass $1 billion and could overtake Black Friday within the next five years. The growing importance of Thanksgiving Day, the shortened holiday season and the growing role of mobile and social will make 2013 a very different shopping season than ever before.”
Last year's growth was a spectacular 30%. This is especially surprising as many Cyber Monday sales already launched on the weekend after Black Friday and on Monday some of the best deals had been sold out.
The Black Friday online sale has also moved ahead. It is now on Thanksgiving Day or even on Wednesday. The online Black Friday sale has some advantages over the Cyber Monday sale. Retailers offer several of the highly discounted doorbuster deals also online on Thanksgiving Day. Cyber Monday has a broader range of good deals, but leaks the crazy Black Friday doorbuster deals. Check out this list of Cyber Monday deals that stores offered last year to get feel for what is coming.
Our suggestion is to try to get the outstanding Black Friday 2013 deals on Thanksgiving Day and then complete your holiday shopping on Cyber Monday 2013, December 2. Keep in mind though that you should already shop on the weekend and not on Monday.
Cyber Monday 2013 Resources:
Cyber Monday 2013 is on December 2nd, but the Cyber Monday sales are already starting on the weekend. Most Cyber Monday 2013 sales launch on Sunday. Cyber Monday 2013 is expected to be the biggest online sales day of the year with sales of $2.2 billion. Of course it makes sense to shop already on Thanksgiving Day the online Black Friday 2013 Sales, as several deals will be much better than on Cyber Monday. Cyber Monday will though also have great deals again as this day is become crucial for online stores. See the latest Cyber Monday 2013 News.
Cyber Monday, a term coined by Shop.org in 2005, got established when retailers saw a trend of consumers shopping online on the Monday after Thanksgiving. Today, Cyber Monday is viewed as the online equivalent to Black Friday. Cyber Monday 2013 is expected to a huge sales day again this year - most likely the biggest.