The Voxel platform allows the developers to run their applications in the cloud storage, which in turn allows those application users to interact with these apps without installing them. The company is now pitching this as a new way for the developers to advertise their applications, so a user is able to play a game before being asked to download it. The technology might eventually be used for other purposes, such as virtualizing the enterprise applications to protect the sensitive data.
The Co-founder and CEO of Voxel, David Zhao, who was formerly the CEO of the ZumoDrive-maker Zecter which was later acquired by Motorola Mobility, told that after their initial launch, Voxel has gradually attracted interest from a good number of advertising networks and some publishers, though he could not announce any of the new deals. The company has already announced their partnerships with some websites like RTB.com, the AppSponsor, the PlayHaven, and the Quixey.
Zhao also did say that these initial interests made it clear that it was important to support both of the iOS and Android platforms. Everybody that they are currently working with has got a presence on both of the iOS and Android platform. He also argued that most of the developers would prefer to try some new ideas on the Android first, since they do not have to wait for the Apple’s App Store approval process.
Voxel also says that it can both virtualize the Android apps and through one of their new Android software development kit, they allow the developers and ad networks to stream openly through the virtualized apps on the Android platform. But apparently, the main challenge of this was dealing with the fragmentation of this platform; the fact that Android is currently running in so many versions on so many different types of devices.