The service, which was first previewed in May at the Google I/O, will allow its developers to purchase some other professional app translations through the Google Play Developer Console from any third-party service providers at the prices ranging on an average from $75 for a small application to $150 for a large application per language.
Google Inc. has run a pilot service of this program before making it generally available to the developers. It is the part of a toolbox offered by Google Inc. to the developers so that they can freely distribute their applications around the world through their Google Play store.
The Internet giant now claims that everyday, more than about 1.5 million new Android phones and tablets around the world are getting turned on for the first time. Google says, each newly activated Android device is like an opportunity for a developer to gain a new user, but frequently, that user might speak a different language from the developer. And also, during the pilot, one of the participants of the RV AppStudios, the developer of a game called the Zombie Ragdoll, had used the tool to launch their new game simultaneously in almost 20 languages in August. As a result of the combining application translation process with a local marketing campaign, it has found that about 80 percent of its installs had come from the non-English-language users.
Therefore, Google, which has got its own automated Google Translate service for its users, has recommended to the app developers professional translations rather than the automated translations, which are less more reliable than the high-quality professional translations and might not produce as good an experience the for users. Those translations purchased on the Google's app translation service were also described by Google as a direct business agreement between the developers and the vendor.