Nov 21 2013, 3:03am CST | by Sumayah Aamir
Along with iOS 7, Apple also brought out its iBeacons. This happens to employ Bluetooth Low Energy signals in order to make micro-location amenities possible. And it also allows for app activity. Shopkick recently hooked up with Macy’s stores to use the technology to prompt customers about in-store deals. The brand new transmitter is being called ShopBeacon.
Shopkick is road testing it in Macy’s before introducing it to other retail outlets throughout the country. These will include in their purview: American Eagle Outfitters, Best Buy, Crate and Barrel, JC Penney and Old Navy. This is not the first time such a technology is being employed. Radius Networks and Washington, DC-incubator 1776 were there before Apple. However, it is the retail setting that has made all the difference. It is a unique experiment of its kind.
According to the CEO of Shopkick, Cyriac Roeding, shopBeacons will be operating in synch with the previous hardware/software multi-play features of the company. In fact, it will facilitate and augment it. As shoppers glide past the aisles full of products, they will have special discount offers pitched to them on their iPhones and Android devices.
This will greatly help them in making the right choices. And this process starts the moment a consumer enters the store. This low energy technology is way ahead of other GPS location technology. It allows for a holistic shopping experience. In fact, the pinpointing of desirable deals will convert the pleasures of retail into a therapy of sorts.
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