A San Francisco toy startup landed a viral video ad promoting their new toys designed for girls. They used a modified version of the Beastie Boys song "Girls". Beastie Boys are not happy about this.
The legendary Beastie Boys have an old rule that they are not licensing their music for commercials. Now a new San Francisco toy company called GoldieBlox used a Beastie Boy song in one of their ads that went viral big time. It has over 8 million views on Youtube within 10 days. The ad promoting tech toys for girls uses a parody version of the Beastie Boys classic titled "Girls." The company changed the lyrics to fit their message.
Because the ad went viral the Beastie Boys took notice and apparently just after contacting the company they got sued. The Beastie Boys issued an open letter that says that they simply asked GoldieBlox how and why they used their song without permission they sued them. Goldieblox sues for the right to use the material because it is a parody and criticism of the original.
It is not clear what happens next. What has already happened is that GoldieBlox just got much more attention by breaking off a fight with the Beastie Boys. News coverage of this exploded over the last hours. You can read the open letter on the New York Times.
Watch the GoldieBlox, Rube Goldberg & Beastie Boys "Princess Machine" commercial below.
How To: Buy a Pokemon Go Plus
See also the Goldie Blox site.