Apple Incorporated has sold many iPhones via its retailers. While this is an optimistic trend that goes in favor of Apple, Best Buy is busy accommodating carriers such as AT&T and Verizon. Both Apple and Best Buy have emerged as significant cellphone retailers in the United States.
The carriers are the main hub for the sale of cell phones. However, Apple Incorporated and Best Buy are not to be left behind. Apple basically sells only iPhones which make up 11% of the total sale of cell phones retail in the United States, according to a survey from Consumer Intelligence Research Partners. As for Best Buy, it accounts for 13% of the net total sales of the cell phones.
Despite undergoing a time of troubles, Best Buy is still going at it strong. Since it works in tandem with all the systems and carriers, Best Buy is the place you should frequent if you want a high quality smart phone with an iron-clad guarantee. That is why both Apple and its competitor, Samsung have decided to build their stores-within-stores in Best Buy’s spacious interior environment.
CIRP’s Michael Levin said, “Surprisingly, in light of its recent financial troubles, Best Buy has significant power. So, all major manufacturers and operating system producers, and even the major carriers, need Best Buy.”
The carrier known as Verizon hogs the limelight by obtaining a whopping 57% of sales. And these transactions take place from its own stores. Verizon and AT&T are working hard to better their sales points. As far as Apple’s iPhones are concerned, a quarter of them are up for grabs. AT&T and Verizon create 21% and 18% respectively. Then there are the sale of iPhones at Best Buy which account for 13% of the net total.
Finally, Sprint, Amazon and several others have a measly 5% share in the whole sales figure. Apple’s CEO, Tim Cook spoke of how his company is looking forward to increase the sale of iPhones in the future.