Twitter Improves Age-Screening Process For Alcohol Brands

Posted: Nov 26 2013, 4:03am CST | by , Updated: Nov 26 2013, 9:01am CST, in News | Technology News


Twitter Limits Online Alcohol Enthusiasts to Eligible Age Groups

Twitter has taken the right step by improving age-screening for alcohol brands. The social messaging service has limited online alcohol enthusiasts to the eligible age groups. What this means is that from now on the underage will not get to see pictures of Bud Light.

Many underage drinkers end up in car accidents. The tragedy often starts as harmless copycat behavior where these youngsters start doing the same as the adults do in bars. Twitter has decided to get tough on online juvenile enthusiasts who try to follow news on liquor. 

Twitter Product Manager, Tarun Jain, states in official blog, "One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, we’re rolling out an improvement to the age-screening experience on, iOS, and Android devices. Starting today, alcohol brands can safely grow their of-age network of Twitter followers in a way that’s simpler than before."

All information regarding intoxicating beverages will be restricted to those who have reached the legal age at which drinking alcohol is allowed. The sites that display the heady drinks will have a question posed to the browser asking his or her age. If it is lower than the legitimate one, he or she will be rebuffed and not allowed to build an account for the said purpose.

Of course, there is the problem of liars on the Internet. But Twitter has a solution for such an issue. It will use third party service providers to obtain the necessary information such as the birth date of the person in question. Such a move will bring more law and order into the Net environment. 

"Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter," said Tarun Jain.

Twitter has been working in tandem with such famous brands as Bud Light, Jim Beam, Knob Creek, Heineken and Bacardi to screen individuals frequenting their sites according to age-specific parameters. The right message for the right audience is what is at stake here. 

Twitter asked their clients with account support to contact their teams directly to set up this new form of age-screening. But all the clients with self-serve accounts can request access here.

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The Author

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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