Nov 28 2013, 4:39am CST | by Sumayah Aamir
According to a recent Pre-Black Friday survey by Consumer Electronics Association (CEA), more than half the American population plans to spend hard-earned money on shopping sprees when Black Friday comes. Thanksgiving holiday weekend is always be the biggest shopping weekend of the year. Survey expects that 61% of the US adults plan to shop during this Thanksgiving holiday. Of these 31% want to purchase consumer electronics.
The variety of technological products that end up on their shopping list includes: tablets (30 percent), laptops (29 percent), consoles of video games (29 percent) and television sets (22 percent). The sale of technological gadgets during Black Friday has become sort of a tradition. The consumers sure are thrilled by the new gizmos and contraptions on sale. In fact, technology has become such a fundamental part of our lives that it may overtake the sales of clothes.
“Buying tech during Black Friday has become the new Thanksgiving weekend tradition,” said Shawn DuBravac, CEA ’s chief economist and senior director of research. “Tech is vying to surpass other popular product categories, such as clothing, this holiday shopping weekend. New product announcements in gaming, computing and mobile devices, coupled with generally improving economic conditions, are driving consumer excitement to get out and shop.”
Black Friday is a time of hectic shopping by eager consumers. The excitement of the purchase is only matched by the therapeutic benefits of retail therapy. The current CEA survey found that "Black Friday is expected to be the busiest shopping day of the weekend." Th survey depicts that 37 percent of U.S. adults plan to shop this Black Friday. The next two days are also the very famous shopping days of the Thanksgiving holiday weekend. 35 percent plan to shop on Small Business Saturday and 26 percent on Cyber Monday. And on tomorrow's Thanksgiving Day, just 13 percent of individuals plan to shop this year. Almost 54 percent consumers think that retailers are opening stores too early on Thanksgiving. But 36 percent think that the store openings are not too early.
This Thanksgiving weekend, Americans will be shelling out on average $258 per person. This is over 18% higher than the expectations that got prognosticated into the 2012 Thanksgiving weekend. The most-wanted device that will attract many an excited shopper is the mobile connected device. It makes for an ideal gift.
Shoppers are also planning to use mobile connected devices and others to help them research sales and discounts. The CE device will be used by 67 percent of U.S. adults to help them shop this weekend. To learn about sales and discounts, 38 percent consumers are expected to use laptops, 34 percent plan to use smartphones, 31 percent plan to use desktops and 21 percent consumers are expected to use tablets.
These handy electronic dreams will make online purchases a cinch this holiday season. 37% of US consumers will will use their CE device to make online purchases either by website or app. Also, 69% of shoppers indicate that price will be the major factor to decide where to buy CE products this weekend. 19% think ease of shopping will be the major factor while 11% think that both factors are equally important.
Some holiday tips for shoppers include: the buying of wearable technology and hybrid computers; the downloading of apps for shopping purposes; the availing of discount opportunities and last but not least, an early beginning of your shopping program. By following these pointers, you may enhance your shopping experience so that you get the most out of it.
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