Shoppers choosing Cyber Monday over Black Friday this year
American Express has announced that more consumers are choosing to shop for big deals on Cyber Monday rather than Black Friday this year. The credit card company says that shoppers also plan to spend more this year than they have in years past. The average spend expected this holiday season is $1260 according to American Express.
Amex also says that for the first time Cyber Monday is beating at Black Friday as the most popular shopping day. The credit card company says that 55% of shopper's plan to shop Cyber Monday while 52% plans to shop Black Friday.
“We’re seeing an increased intent to spend among consumers as we head into the critical holiday shopping season, suggesting strong enthusiasm for hitting the aisles this year,” said David Rabkin, SVP of U.S. Consumer Lending Products, American Express. “This is good news for retailers who might be concerned that the shorter shopping season will impact their sales.”
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In 2012, only 39% of shoppers planned to shop Cyber Monday. Of the shoppers than plan to go out on Black Friday, 58% plan to shop early between 12am and 7am to take advantage of Door Busters.