Black Friday 2013 proves to be the biggest shopping day of the season for Walmart. The two biggest retailers, Walmart and Target, sold a record number of items, largely tablets, on Black Friday. The shopping took place amidst fisticuffs which broke out due to the demand for goods outstripping supplies.
Walmart and Target have announced their record sales this Black Friday shopping weekend. It was Thanksgiving season too so everyone probably had their fill of appetizing turkey. Millions of transactions took place as people flocked to these stores. Black Friday is the Holy Grail of retailers. The shopping experience was lively, exciting and quite a thrill for those who wanted some retail therapy. And things are just getting started as far as the Christmas season is concerned.
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Walmart has announced record-breaking Black Friday results. Walmart has started offering the Black Friday deals on Thanksgiving Day which will last throughout the weekend. More than 22 million customers choose Walmart to shop on this Black Friday. And the retail giant also said that "more than 5 million customers" use Walmart’s One-Hour Guarantee. Walmart had offered 3 items for One-Hour Guarantee last year. But it offers 21 items this year.
President and CEO of U.S. Walmart, Bill Simon said, “We said Black Friday is the Super Bowl of retail, we ran a play that only Walmart could deliver and our customers loved it. Our Black Friday events were bigger, better, faster, cheaper and safer than ever. More customers chose us, we had the prices and products they were looking for, and we’re not finished yet. Helping families get ready for a great Christmas – and get a lot of great deals while they’re at it – is exactly what we’re going to continue to do.”
Tablets were up for grabs. Walmart alone sold 1.4 million tablets alone. The most sold item was Apple’s iPad on both Walmart and Target. Other electronic items that sold like hotcakes included: PlayStation 4, big screen television sets, the Call of Duty Ghosts video game and Microsoft’s Xbox One. It is quite a class act that Walmart manages every year.
A token of appreciation was shown to the hard working staff of Walmart. These were the brave workers who had sacrificed their holiday season festivities in order to cater to the customers. Simon also said, “Our success today and throughout the holiday season wouldn’t be possible without our dedicated associates. Every year, they exceed our expectations and this year, they really brought their A-game. It’s a lot of hard work, but our amazing team pulls it off every year.”
Walmart has announced to pay its hourly store associates a net total of $70 million. And the giant retailer will also give a 25% discount on full purchases on Dec. 5 and Dec. 6 to those store associates who work on Thanksgiving Day. This gave them the added advantage of saving up on gifts for friends and family.
A Walmart customer service manager in Escanaba, Mich. Ann Gilchrist said, “I think it’s great that Walmart is giving me a 25 percent discount on an entire purchase for working on Thanksgiving. I feel that my hard work is being recognized and rewarded. Last year I saved $100 with the extra discount and I saw others save even more.”
Walmart's top selling items on this Thanksgiving include big screen televisions, the iPad mini, laptops, XBOX ONE, PS4 and Call of Duty Ghosts. The top sellers at Walmart across the country includes: 1.4 million tablets, 2.8 million towels, 300,000 bicycles, 2 million televisions, and 1.9 million dolls. There were incidents of sporadic violence here and there since stocks were limited. But it was limited and didn’t cause any physical harm aside from bruised egos.