Shoppers really did some serious and heavy-duty shopping this Black Friday. In fact, their purchases online caused 9.8 percent increase in the sales this year. And 38% of all online traffic comes from mobile devices. Mobile sales also remained strong, reaching more than 21 percent of all online sales.
IBM Digital Analytics Benchmark reveals Black Friday eclipsed Thanksgiving Day online sales figures for Friday, November 29 as of 9:00 p.m. EST. The online sales for Black Friday this year are up by 9.8%. There are several reasons behind this phenomenon. Mobile traffic and mobile sales are vital factors.
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The mobile traffic was up by 40% compared to the same period last year. Mobile traffic accounted for more than 38 percent of all online traffic. That is an increase by 40% from the previous year. Meanwhile, mobile sales also remained strong, reaching 21% of net total online sales.
Smartphones had a traffic ratio of 24.8%, while tablets reached the 12.8% mark. Thus smartphones were the choicest browsing gadgets. As for their sales, smartphones get 7.5% while tablets drove 13.5% of the total online sales. The average price paid over a smartphone was $116.37 per order while the mean price shelled out for a tablet was $134.48 per order.
What about iOS sales? They were four times greater than the Android cash nexus. Users of iOS spent $128.80 while Android users forked out $107.75 per order. That is a difference of about 20%. The traffic volumes for each amounted to 27% and 11% respectively.
Facebook shopping referrals and Pinterest retail therapy too had a wide chasm between them. The former reached $73.88 per order while the latter peaked at $94.06 per order. Nevertheless the referrals at Facebook transformed sales at a threefold rate that of Pinterest. All in all, the sales and traffic rates were pretty interesting since they reached a higher average than they did in 2012.
IBM states that all of these "updates are based on the cloud-based IBM Digital Analytics Benchmark, the industry’s only real-time, cloud-based digital analytics platform that tracks millions of transactions and analyzes terabytes of raw data from approximately 800 retail sites nationwide."
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