Samsung’s domination of the mobile market with its Android-based devices is not actually based on real figures. Apple Balla reports that during the Black Friday and Thanksgiving sales, the biggest shopping and discount event this year, Apple sold three times more of its devices than Samsung. So, Tim Cook was right when he told the Wall Street that more people are buying and using Apple’s devices than any other. He said that everyone is now making tablets, but that four times more people are using iPads than other tablets together.
An analyst for IHS agreed and said that there is an imbalance in measuring the number of produced inexpensive devices and the number of those actually used. Black Friday sales are showing that the number of devices Apple sold was much bigger than the number sold by Samsung, in spite of media reports on the number of Android devices in the market.
IBM tracked online transactions of more than 800 U.S. retailers during the Black Friday and Thanksgiving sales. They calculated that iOS-device users on average spent $127.92 per order, while they spent $105.20 on average for Android. Apple’s online traffic made 28.2 percent of total traffic, while only 11.4 percent of the traffic was for Android. Sales of iOS devices online made 18.1 percent of total sales online. Only 3.5 percents of sales were for Android devices.
Adobe has its own analysis system, which shows that, during the Black Friday and Thanksgiving sales, customers spent about $543 million dollars online on Apple’s iOS devices. iPad accounts for more than 77 percents of that figure. In comparison, customers spent only about $148 million on Android-based devices, about 4.9 percent of total online mobile sales.
This information shows that Wall Street’s volumetric or volume of sales system is not showing the real picture. According to comScore, Android owned about 52 percents of the smartphones market, in comparison to Apple, which owned 42 percents. The reality is that during the biggest sale of the year, Android only took about 4.9 percents of online mobile sales.