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Apple Acquires Twitter Search and Analytics Specialist Topsy for More Than $200M

Dec 3 2013, 2:02am CST | by , in News | Apple

Apple Acquires Twitter Search Analytics Specialist Topsy for More Than $200M
Photo Credit: Getty Images

Apple has acquired the social analytics organization, Topsy for $200 million. Since Topsy is a specialist firm in Twitter search and analytics, Apple will be getting real-time access to the Twitter too.

Just recently, Apple acquired Topsy for a cool $200 million. Topsy is a firm that specializes in social analytic tools. It is especially responsible for gathering vital data regarding the tweets that flow out of Twitter. Besides this, it also locates particular people and gauges the degree of influence. 

It happens to be one of the few cohorts of Twitter with full access to fire hose. Fire hose is a torrent of tweets that number in the hundreds of millions. It appears that Topsy and Apple got to know each other via the brokerage efforts of Twitter. Twitter and Topsy have refused to divulge any of the details of how the deal with Apple was finalized. Even Apple officials refrained from blabbering about how things got rolling. 

What Apple will be employing Topsy for is something about which no one has much of a clue. Three uses that it may be put to include in the iTunes media store, Siri or iAd. Music and films may get recommended via Topsy for Apple.  The estimation of the favorite activities of people could be a source of targeted entertainment. 

Full access to Twitter’s data may be very helpful in determining the choices of the citizens of the global village. It’s a question of micromarketing. Founded six years ago, Topsy raised a net total of $32 million from investments made in the firm. It will definitely benefit Apple, one way or another. 

Source: WSJ

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