The cheaper iPhone 5C is found to take away a huge number of customers using smartphones constructed by Apple's major competitors, as half of the purchasers of the 5C model are found not to use Apple’s smartphone previously
The new iPhone 5C, designed for the cost conscious customers, is getting an incredivle response from a larger number of buyers using the phones of Apple’s major rivals, including Samsung and LG. As a result, the iPhone 5C is found to have 50% of such customers who didn’t use Apple’s smartphone before.
Apple released the iPhone 5C on 20th September. Apple Balla states that though the device was criticized for having a higher cost instead of the expected cheaper price, it has done a great job to attract customers globally. As a consequence, a large number of customers have left their previous device and bought the latest iPhone 5C.
According to Cnet, Dominic Sunnebo, the strategic insight director at Kantar Worldpanel ComTech, said, “The good news for Apple is that this wider appeal is attracting significant switching from competitors.” He added, “Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80 percent of 5S owners who upgraded from a previous iPhone model.”
The iPhone 5C is expected to catch more customers of its rivals and ultimately become a blockbuster smartphone!
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