The American government is to look into the matter of facial recognition technology. Especially, the Obama administration wants to scrutinize its consequences after privacy activists voiced their concerns about this powerful form of identification.
The National Telecommunications and Information Administration (NTIA) is to hold parleys soon regarding what is seen as a very potent technology. Facial recognition technology is a process of pinpointing individuals for all sorts of purposes. It spells dire results for people who value their privacy and confidentiality.
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Especially, the commercial consequences seem to be a source of trouble in future times when this technology will have reached its apogee. The White House especially took an interest in this new force which has both good and bad consequences. The technology is a consumer target tool as well as a creative strategy enhancer for economically viable enterprises. And of course it serves to identify individuals online or offline.
However, there are hurdles in the way of its complete acceptance. Sensitive information about people, issues having to do with transparency and finally the wrong tool in the wrong hands are just some of the obstacles. They are staring facial recognition technology in the face today. And they will have to be dealt with before it is adopted on a wider scale. Nevertheless, once an invention has come into existence, it is extremely difficult to keep it from being used as a common device by the global population.
Facial recognition technology has been employed in surveillance systems, Internet services, gaming devices and smart phones. A series of rules and regulation will have to be formulated in order to bring out the best in this technology. And it is hoped its worst possible consequences will be negated this way.
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Source: The Verge