Spotify wants to make mobile access to its music service absolutely free of cost. That is why it is reportedly planning to introduce its limited mobile service at the upcoming December 11th event.
The free mobile service will debut at a press conference on December 11th. New York City is to be the venue. And Spotify’s plans are to proceed as usual. Meanwhile, the consumers won’t be getting an unlimited chance to download music. What will happen is that they will have fewer restrictions provided they listen to album compilations they’ve already made for themselves.
Spotify is keeping mum though about what exactly will occur at the December 11th event. However, the media has a way of finding out anything and everything about a slated happening. And according to the latest news, it is a free mobile access scheme that Spotify wants to launch on the occasion of the event.
Up until now, Spotify fans could only gain access to premium music services for a $10 monthly fee. They could have the annoying ads deleted from the songs for a mere $5. However, these strictures were the product of a bygone age when things were slower. With the coming of smart phones and high speed networks, the rules have changed.
Currently, the world runs on mobiles. Spotify needed to diversify if it was to survive. People don’t own PCs anymore. Besides, there are new competitors on the scene such as Apple’s iTunes Radio as well as Rdio, Slacker and Deezer. To become a setup in its own right, Spotify will have to toughen up and smarten up.