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Apple Starts Using iBeacons to Guide In-Store Shopping at its 254 US Stores

Dec 6 2013, 8:13am CST | by , in News | Apple

Apple Starts Using iBeacons to Guide In-Store Shopping at its 254 US Stores
Photo Credit: Getty Images

Apple is now using iBeacon technology to guide in-store shopping at its all 254 US retail stores. From today on-wards, for those who don’t mind a little harmless surveillance, the shopping experience in stores can be enhanced ten times over thanks to an app that employs Apple’s iBeacon technology.

Whether you want to collect some ordered goods, buy a pair of earphones or upgrade to a new iPhone, Apple’s iBeacon technology allows you to do some in-store shopping that truly conjures up the phrase “guided retail therapy”. Friday is the day for the launch of this novel form of technology in all of its 254 stores in the United States. 

The linchpin of this new arrangement is that it sends you information regarding the latest offers and discounts on goods. It virtually shapes your shopping experience. The only conditions necessary for it to work smoothly are your express approval and Apple’s app. And you will get a helping hand like none other in the past days of outdated self-service. 

Apple showcased the all-new iBeacon at its Fifth Avenue store. Over 20 iBeacon transmitters with Bluetooth technology illustrated the awesome abilities of futuristic technology. Once you, the shopper, is inside the store, all occurs in accordance with plans. It is a process that is literally seamless. Instead of taking ten million cumbersome decisions, you just need to let Nature (or culture in this case) take its course. It is an information-packed shopper’s paradise you get in return for a little loss of privacy. 

Major League Baseball already employs this unique form of technology in its every stadium. Now that so many stores will get the blessings of this artificial aid, shopping will never be the headache it was in the past.  

Source: Associated Press

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