A new report from The Information confirms Google's plans of launching a set-top box of its own.
Google's ambition of going beyond the Internet and the mobile space was first heard in July this year, when The Wall Street Journal reported that the Mountain View-based company was working on a set-top box.
Today, Amir Efrati of The Information says that Google is apparently developing a TV set-top box that will be launched under the Nexus brand. This new update to the previous rumor is interesting. A Nexus-branded TV will obviously mean that it will be running Android under the hood - a step that, if proven to be true, will revolutionize the television experience.
According to a Google employee who was the source of the report, the said set-top box can also stream video from streaming services like YouTube, Netflix, and Hulu. And, since it's running Android, users can also run their favorite Android app and even play games.
However, Efrati writes that the set-top box will not support live broadcasting - a safe move considering the perils of nabbing deals with content providers.
As for the availability and price, Efrati says that it will be launched next year and will be priced aggressively to compete with companies having the same plan. One of them could be Amazon, which has been rumored to be working on a set-top box of its own.
Source: The Verge