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Google building Nexus TV Box running on Android

Dec 9 2013, 1:16am CST | by , in News | Android

Google building Nexus TV Box running on Android
Photo Credit: xplr

Google Inc is rumored to build a Nexus-branded TV set-top box that could possibly launch in the very first half of the 2014, and the report is according to a reliable website, named the ‘Information’.

The Nexus device is running on Android, and that is apparently doubling as a game console as well as a set top box. The Information’s story about this device does not feature many additional details, but it is worth it to back up and you should take a look at this with some of the context.

However, Google’s complete strategy in the living room clearly has undergone some admirable changes. The Google Inc. initially wanted to conquer people’s living room with their Google TV platform, and Google had surprised almost everyone in the last July by introducing their Chromecast device. The Chromecast device is a streaming adapter which closely integrates with the smart phone apps. The Chromecast device has since seen some massive success: but Google has not yet disclosed any of the sales figures for the device, but Chromecast has already remained in the top 3 of most-sold electronic device on the Amazon.com ever since it was introduced.

And, the second part of this story is, Google Inc.’s quiet move to abandon the Google TV brand, something that rumors first reported in October. Google Inc and their hardware partners have suddenly stopped using the Google TV branding, and have instead been calling it a newly introduced device Android TV, or as a Android-based smart TV, with the “Google services for the TV.”

These newly invented devices are based on a more recent version of the famous Android OS, and Google Inc. is now treating these TVs as just another type of their Android devices. The tech giant is also looking to bring these new generations of Android TV devices to more and more operators, and most recently they signed a deal with France’s SFR to do just like that.

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