Microsoft's Xbox gaming consoles are on their way to obtaining original TV programming. Microsoft’s executives revealed the fact that the tech giant is hoping to launch its first original TV for Xbox One and Xbox 360 gaming consoles in early 2014. Xbox Live members can enjoy these shows on their TVs via the Xbox One or Xbox 360 gaming consoles.
The President of the entertainment and digital department for Microsoft, Nancy Tellem told Variety: “We’re hoping we will be able to put something up in the first quarter or at minimum in the second quarter.” Microsoft has 48 million Xbox Live subscribers worldwide and more than 72 million Xbox consoles. It’s a huge number to put on its first wave of TV shows.
However, she admits the fact that the company has taken a long time to launch the original shows for Xbox consoles. This delay occured because her company has no prescribed business model like Amazon or Netflix. “We aren’t Netflix, we aren’t Amazon, we’re a different animal,” she also said.
And it is also difficult to get the Hollywood deals. She wants evolution in TV viewing experience rather than its redefinition. And it’s not yet decided whether multitasking programming or on-demand content will be available for users. But little time is left to know that. “The content and what we’re building will be an important part of our future,” said Tellem.