Apple is all set to start its traditional free holiday gifts promotion on December 26th. But Apple gave a lovely surprise free gift yesterday to those who have already downloaded the '12 Days of Gifts' app. Apple gave away its first freebie via its iOS app 11 days earlier than expected.
Apple gave away a combo download of Lorde's song/music video. "No Better" is the latest single by Lorde that was debuted in the iTunes store on Friday. This new song plus Lorde's hit music video "Royals" were being offered free by Apple on Sunday. Apple titled this freebie as "gift to get you started." And it is a good start indeed.
Apple's "12 Days of Gifts" promotion was previously available only in the Europe and Canada. But Apple will launch this free gift holiday promotion in US as well on this Christmas. This promotion will start on December 26 and ends on January 6. A free downloadable song, app, book, movie or TV show episode will be offered each day from that will remain valid for a day. Users can claim this free digital content via the "12 Days of Gifts" iOS app.