As its name suggests, the new feature lets Facebook users donate directly through the application. A "Donate Now" button will now show up beside the shared posts of participating non-profit organizations in the news feed (seephoto above), as well as at the top of their Facebook pages. Users can enter their payment information and choose how much they want to donate - $10, $25, $100, $250, or a custom amount.
"We hope this will help increase donations as people encourage their friends to donate to the causes that are important to them," a Facebook spokesperson said.
For now, the participating non-profitsinclude the Red Cross, UNICEF, American Cancer Society, World Wildlife Fund, Water.org, Donors Choose, LIVESTRONG Foundation, St. Jude Children’s Research Hospital, and a few others.
Facebook says that any non-profit group can use the new feature. Interested parties will only need to fill up the form here. Facebook is reportedlyoffering this feature for free, and is notcharging any amount to process the donations. Well done, Facebook. Well done.
Gene Ryan Briones Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.
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