Netflix won't say who it has partnered with, but the details will be offered next month at CES 2014. Netflix Chief Product Officer Neil Hunt said, "We're not naming specific manufacturers, but we have several of the major TV vendors who are going to be producing 4K capable TVs – they'll be announcing them at CES."
To stream 4K content with a minimal increase in bitrate needs, Netflix is moving to a new compression standard. The new compression standard is H.265. Netflix says that by using that new compression standard, people watching in normal HD should alsosee a better image on some connections.
Hunt said, "We're pushing forward with new encoding technology – we'll be using H.265, which is colloquially known as HEVC, instead of AVC H.264," he explains. "We think with that we're going to be delivering in the 10-16Mbps range – about 15Mbps is probably what we should think of."
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