Menu
SpaceX and Boeing build manned NASA Spaceships

SpaceX and Boeing build manned NASA Spaceships

iOS 8 Download Release is Expected at 10 am PDT

iOS 8 Download Release is Expected at 10 am PDT

Matt Damon is Jason Bourne Again

Matt Damon is Jason Bourne Again

Galaxy Note 4 Screen is the World's Best

Galaxy Note 4 Screen is the World's Best

iPhone 6 Reviews are Glowing

iPhone 6 Reviews are Glowing

Super Saturday: Luxury Retailers And Walmart Brace For A Blowout

Dec 20 2013, 11:46am CST | by , in News

Super Saturday: Luxury Retailers And Walmart Brace For A Blowout
Photo Credit: Forbes
 
 

Super Saturday, the last weekend before Christmas and stores are ready for the last surge of holiday shoppers. Will it be bonkers or a bust?

A little bit of both, depending on how you look at it. Here are some predictions:

Luxury retail is poised to pop. Luxury buyers are less likely to shop the sales, so waiting and having to pay more isn’t such a big deal. Shoppers in the luxury sector, the top 10% according to MasterCard SpendingPulse, are about to get out their wallets.

Jewelry in particular is set to sparkle as holiday shoppers in the market for a little “bling” are more likely to purchase those big ticket items in the final days leading up to Christmas. Sarah Quinlan, senior vice president, Market Insights for MasterCard Advisors believes luxury shoppers are back in the market and anticipates December 21 – Super Saturday – will be the biggest shopping day of the season for jewelry and luxury.

Apparel has a fire sale. Every year apparel as a category is a big loser. Discounts are prevalent and escalate the closer we get to Christmas. This year is no different, as shoppers wait for the after Christmas sales for new duds.

Home goods get a nice boost. The holidays are a really bad time of year to buy home goods. January is the month for white sales, when furnishings get cleared out for a new season of sofas and lamps and savvy shoppers who defer these purchases can really clean up. (I’m looking at living room full of furniture picked up for a pittance on Dec. 26 as proof.)

Those making big-ticket buys before Christmas are doing so because they have to, not want to.

But so many have put off these purchases since the recession began in 2007, that it’s likely some are popping for new sheets, pillows and decorative items to freshen things up a bit for company. And paying close to full price for the luxury.

Target takes a hit. After announcing that data from 40 million credit cards was potentially stolen in the two weeks after Black Friday, Target stores has been doing everything it can to reassure shoppers and keep them coming in to buy. But will it work?

I don’t think consumers have panicked. These breaches, even on such a massive scale, are met with more yawns than gasps. Shoppers are both a bit desensitized, already experienced in dealing with credit card fraud, or confident their banks are dealing with fake charges.

There’s just one fly in this theory.

Shoppers may stay away from Target for a few days while the dust settles. The retailer’s help lines and service site are reportedly swamped, and anxious holders of the Target REDcard are keeping customer service representatives busy.

Fraud sucks, plain and simple. But fraud that negatively impacts sales on the last shopping weekend before Christmas will likely leave a mark — a big red mark in the shape of a bullseye.

Walmart will win Super Saturday. With Target knocked down, even a peg, Walmart stands to pick up some pretty good sales as shoppers buy last minute gifts and supplies for the holiday itself.
Grocers, drug and dollar stores also stand to benefit as sources for last minute gift wrap, cards, candy and food items. But as the nation’s largest retailer, Walmart will snag the bulk of these dollars./>

If you’re shopping from now through Christmas, good luck. And let me know your thoughts as you brave the crowds — or if there are any crowds — by following me on Twitter @lfheller.

Source: Forbes

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Tim Duncan to be Featured in Punisher Comic
Tim Duncan to be Featured in Punisher Comic
San Antonio Spurs forward Tim Duncan will be featured in an upcoming issue of The Punisher comic book series as announced by the Black Jack Speed Shop Facebook page on Sept. 17.
 
 
Becoming Belle Knox reveals Candid Insights in Adult Movie Industry
Becoming Belle Knox reveals Candid Insights in Adult Movie Industry
Belle Knox aka Duke Porn Star gives a candid look at her adult movie job that pays for her education at Duke University.
 
 
Liza Minnelli had Back Surgery
Liza Minnelli had Back Surgery
Legendary performer Liza Minnelli is recovering from a back surgery. She broke her back a week ago.
 
 
Most Stylish Men of 2014 Ranked
Most Stylish Men of 2014 Ranked
Some of the best dressed stars that wowed the crowd this year had dashing dudes among their ranks. People Magazine's annual list ranked these most stylish men of 2014.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.