Google is always trying to do something new and innovative. And Google owned Motorola has already launched first US made smartphone Moto X. And now Google wants to change the print ad world by launching a unique interactive ad for its Moto X smartphone.
As Motorola's Moto X is an innovative new smartphone that is focused to bring users customization experience. And now this customization experience is coming for the WIRED magazine readers in January 2014 issue. The Chicago-based company is going to debut the world's first interactive print ad for customizable Moto X in Wired's select January issues. This new Moto ad will give users the very first interactive print experience. But only the Wired readers in Chicago and New York metro areas will be able to see this world's first interactive print ad.
What? An interactive print ad? Yep, you read that right. Motorola will offer Moto Maker customization tool set in this ad through which You can start designing your Moto X right on the magazine's paper. And the ad paper is actually a polycarbonate paper that hides LED light pipes underneath. Keyboard-like membrane buttons on the Motorola print ad paper allow readers to change colors of Moto X by a simple touch. An ultra slim battery is also underneath.
Check out the video below to see how this interactive print ad will change colors of Moto X.